Do you want Color working
for you
or against you?
Color research over the last fifty years has
shown without doubt that .
COLOR HAS A TREMENDOUS EFFECT ON OUR BEHAVIOR
* Why do fast food businesses use basically the
same color scheme?
* What colors will make people come into your
business?
* What are the best office colors to use to
increase efficiency?
*
What are the best colors to use in print
advertising?
* What are the best colors to use to make more
sales?
* How do you use color conditioning to improve
performance?
* Why can't I use yellow over large areas?
* How does color influence a person's mood?
* How does color affect our behavior?
* What colors will compel customers to spend more money?
* Why is red the wrong color to use in ads
targeting men?
* Why is the color of our clothing so important?
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Many people believe
choice of color is a matter of personal preference, and it is to a
point. |
of productive time,
and large financial losses in sales and marketing The correct colors
must be chosen to reflect the type of business you are in.
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Many of the companies
that have commissioned the research didn't want it made public that they
were using color psychology to influence the buying decisions of their
customers.
Much of
the information contained in The
Complete Color Reference Manual has been
unavailable until now. |
As research
information on color becomes available, it is added
to The Complete Color Reference Manual, these
upgrades are supplied FREE to all customers
WHAT COLORS 'SELL THE BEST?
Dr Max Luscher, A German Professor of psychology, is recognized as the 'Father of Color Psychology'. He developed a color test and a unique color wheel that has been used for over twenty years with outstanding success. His test shows how people will react to different colors in different [but predictable] ways. When applied to 'Corporate Image' of businesses, and the packaging of products, he developed a color range he considered to be 'PSYCHOLOGICALLY EFFECTIVE! After many years of research and testing he devised a range of colors that correspond to the needs [real or imagined] of the buying public. These colors 'subliminally' [below the level of consciousness] make us choose one product over another.
Using the right colors can
literally make or break your business. If for
example you were in a business that manufactured
chocolates, sweets or anything edible with a
sweet taste, you should ideally have blue or
mauve somewhere on the packet. Psychologically
blue is the color of sweetness. On the other
hand you should never use green on the packet,
[or in the advertising] because the mind
perceives green as an astringent taste.
WHEN USING COLOR IN DECORATING OUR AIM IS TO:
* Attract the attention of potential customers.
* Ensure that potential customers enter the establishment.
* Ensure that customers are happy while they are there.
* Ensure that customers see the merchandise to the best advantage (or are made aware of the service), and buy it.
If these four aims are satisfactorily achieved, there is a reason to assume the customer will leave with a feeling of satisfaction and will come again. Obviously, the quality of the merchandise, the price, the service and the degree of comfort will be contributing factors.
Any selling establishment must
be an invitation to enter, to see and to buy,
and the whole environment should be designed to
give the merchandise or service offered a strong
visual impact which will enable people to
identify themselves with the concept. The sales
philosophy that achieves this aim should try to
make potential customers feel drawn inside and
encouraged to buy or to partake of the service.
First impressions are vital, and initial
reaction will attract or repel trade, depending
on the emotions of the individual. Color plays a
large part in creating a good initial impression
because it is an emotional thing.
Color is arguably the major stimulus that effects our decision- making process.
Some would argue that Text and Graphics are more important. This certainly would be the case in Black and White advertising, however it is proven that color can have a HYPNOTIC EFFECT on us.
HOW COLOR AFFECTS OUR PERSONALITIES
Although the theory of color relating to personality is purely speculative, I have included a reference to it, it's also interesting to note that color preferences change with age.
If you don't
have color working for you, it may be working
against you!
Why take the chance.
$29.95 could be the best investment you have
ever make
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