John Miner has been involved in Sales Marketing and Commercial Photography all of his working life.

He is often referred to as "The Color Man", and is recognized as one of the world's leading authority on the psychological effects of color.




 

John Miner



I'm often asked how I became interested in color

In 1985 I was conducting a (marketing/photography) seminar and I mentioned how we are subliminally (below our level of conscious awareness ) influenced by color, such as red stimulating the appetite (red is a common color in many Chinese restaurants).

I was then asked if I had anymore information on the psychological effect of color. I hadn't so I decided to do some research on the subject and found there was very little information publicly available (most of the research had been kept secret, but I've included it in the book).

I then spent the next 4 years conducting extensive research on the subject. I discovered that many of the major corporations around the world had spent many millions of dollars researching the effect that color would have on their customers.

Although the information doesn't need up-dating it been added to many times and I will continue to send my customers the latest up-dates free..(Fashions may change but the psychological effects of color remains constant)
 


 YOUR ABSOLUTE GUARANTEE
 If for any reason you aren't completely satisfied
Keep the manual and ask for an immediate refund
 of your purchase price
   John Miner