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As a result of many requests
we have decided to up-date & re-release
The Complete Color Reference Manual
Over 80,000 copies
sold
HOW IMPORTANT IS COLOR?
When choosing a color for advertising,
office or shop decor; stationery; packaging; products and even uniforms;
careful thought must be given to the psychological effect these colors
will have on your staff,
your customers, (and your prospective
customers), because ...
CHOOSING THE RIGHT COLOR DOESN'T COST ANY
MORE THAN CHOOSING THE WRONG COLOR
and it will have a dramatic affect on Physical and Mental well-being,
Morale, Sales,
Improving Productivity, and Creating the Right Image for
you and your company.
A well known hamburger chain
discovered that red and yellow had a major psychological effect on its
customers.
It found that the correct color combination can ...
Attract extra customers
Compel them to enter the store
Spend more money and feel better about it.
All
colors affect us all
PSYCHOLOGICALLY, EMOTIONALLY and PHYSICALLY.
To some colors we
will react in a POSITIVE WAY, and to others we will react in a NEGATIVE
WAY, but
WE WILL NEVER ACT INDIFFERENTLY!!!
As research information on
color becomes
available, it is added to
The Complete Color Reference Manual, these
upgrades are supplied FREE to all customers.
Many people believe choice of color is a matter
of personal preference, and it is to a point.
It certainly is important
that the colors we wear are flattering.
However, it is more important
that the colors we wear, and the colors we use in our home and business
have a positive effect and not a negative effect, on us, and the people
we associate with.
Because we don't realize the effects color can
have on us, we suffer from a lot of discomfort in
the home and the
workplace (this can be avoided).
The wrong choice of colour can cause
irritability, emotional instability, ill health,
a considerable loss of
productive time, and large financial losses in sales and marketing.
The modern business person must learn how to use
colour effectively.
Good taste is one thing, but it has little to do
with effective merchandising, marketing or promotion.
The correct colors must be chosen to
reflect the type of business you are in.
Careful thought must also be
given to the affect these colors will have on your staff, your
customers, and your prospective customers.
The Complete Color Reference Manual
will share with you, secrets that can increase your business
by an amazing 400% (testimonials available).
Much of the information contained in the Manual has been unavailable until now.
Many of the
companies that have commissioned the research didn't want it made public
that they were using color psychology to influence the buying decisions
of their customers.
Color research over the last fifty years has shown
without doubt that ...
COLOR HAS A TREMENDOUS EFFECT ON
OUR BEHAVIOR
Why do
fast food businesses
use basically the same color scheme?
What are the best office colors to use to
increase efficiency?
How do you use color conditioning to improve
performance?
Why is red the wrong color to use in ads
targeting men?
What colors will make people come into my
business?
What colors will compel them to spend more
money?
What are the best colors to use to make more
sales?
What are the best colors to use in print
advertising?
Why is the color of our clothing
so important?
How does color influence a person's mood?
Why can't I use yellow
over large areas?
How does color affect our behavior?
Using the right colors can literally make or break
your business.
If for example you were in a business that manufactured
chocolates,
sweets or anything edible with a sweet taste, you should
ideally have blue
or mauve somewhere on the packet.
Psychologically blue
is the colour of sweetness.
On the other hand you should never use green
on the packet,
[or in the advertising] because the mind perceives green
as an astringent taste.
WHAT COLORS "SELL"
THE BEST?
Dr Max Luscher, A German Professor of psychology,
is recognized as the 'Father of Colour Psychology'.
He developed a
colour test that has been used for over twenty years with outstanding
success.
His test shows how people will react to different colors in
different [but predictable] ways.
When applied to 'Corporate Image' of
businesses, and the packaging of products,
he developed a colour range
he considered to be 'PSYCHOLOGICALLY EFFECTIVE!
After many years of
research and testing he devised a range of colors that correspond to the
needs [real or imagined] of the buying public.
These colors
'subliminally' [below the level of consciousness] make us choose one
product over another.
The results of his research is explained in detail (and in layman's
terms) in
The Complete Color Reference Manual.
WHEN USING COLOR IN
DECORATING OUR AIM IS TO:
* Attract the attention of potential customers.
* Ensure that potential customers
enter the
establishment.
* Ensure that
customers are happy while they are there.
* Ensure that customers see the merchandise to the
best advantage (or are made aware of the service), and buy it.
If these four aims are satisfactorily achieved,
there is a reason to assume the customer
will leave with a feeling of
satisfaction and will come again.
Obviously, the quality of the
merchandise, the price, the service and the degree of comfort will be
contributing factors.
Any selling establishment must be an invitation to
enter, to see and to buy,
and the whole environment should be designed
to give the merchandise
or service offered a strong visual impact
which
will enable people to identify themselves with the concept.
The sales
philosophy that achieves this aim should try to make potential customers
feel drawn inside
and encouraged to buy or to partake of the service.
First impressions are vital, and initial reaction will attract or repel
trade, depending on the emotions of the individual.
Color plays a large
part in creating a good initial impression because it is an emotional
thing.
THE COMPLETE COLOR REFERENCE MANUAL ALSO TAKES MANY OF THE MORE POPULAR COLORS AND EXPLAINS:
* The "image" that
color will
project
*
How a person will feel wearing it
* How where when and why the
colour should
be used
* The psychological effects of each
colour
* What type of person would have it as a
favorite colour
* Using other colors to harmonize with it
(how and why they work)
* What goods or services should be using
that colorAND MUCH MORE!
Color is perhaps the major stimulus that effects
our decision-making process.
Some would argue that Text and Graphics are more
important.
This certainly would be the case in Black and White
advertising, however it is proven
[but denied by many people] that
color can have a HYPNOTIC EFFECT on us.
HOW COLOR
AFFECTS OUR PERSONALITIES
Although the theory of color relating to
personality is purely speculative,
I have included a reference to it,
it's also interesting to note that color preferences change with age.
If you don't have color working
for you, it may be working against you!
Why take the chance. $29.95
could be the best (tax deductible) investment you have ever made.
Information on color
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YOUR ABSOLUTE
GUARANTEE
If for any reason you aren't completely satisfied
Keep the manual and ask for an
immediate refund
of your purchase price
John Miner |
KOMBU
AUSTRALIA PTY LTD
ABN 21 082 138 789
(Marketing on the Internet since 1994)
P.O Box 140 Springwood
Qld 4127
Australia.
Ph: +617 3290 4290
Email:
johneminer@gmail.com
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Last update May 09
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